Frames are mental structures that shape the way we see the world. As a result, they shape the goals wee seek, the plans we make, the way we act, and what counts as a good or a bad outcome of our actions. In politics our frames shape our social policies andt the institutions we form to carry out policies. To Change our frames is to change all of this. Reframing is social change.
You can´t see or hear frames. They ar part of what cognitive scientists call the "cognitiv unconscious" - structures in our brains that w cannot consciously acces, but know by their consequences: the way we reason, and what counts as common sense. We also know frames through language.All words are defined relatively to conceptual frames. When you hear a word, its frame (or collection of frames) is activated in your brain.
Reframing is changing the way the public sees the world. It is changing what counts as common sense. Becaus language activates frames, new language is requieret for new frames. Thinking differently requires speaking differntly.
SKAT er VEDLIGEHOLDELSE AF VELFÆRDEN