Langt hen ad vejen er det nærmest at sammenligne med et reklame-tv-format, et format som også er indrettet på at seerne er utålmodig og vil videre.
Rent teknisk er det den simpleste måde at redigere på: klip plus klip plus klip – uden voice over. Fx montager af klip fra forskellige spillefilm med en bestemt type scener, til illustration af en pointe om disse film skrevet på web-siden.
Nogle var mere lyriske end fortællende, husker jeg.
1. VideoJug: VideoJug mixes user generated clips with professionally made content. Videos are accompanied by a text version, and you can download clips to your iPod or PSP. This UK-based site is receiving a lot of hype from the British press.2. Sclipo carries a remix of the YouTube tagline: “Broadcast your skills”. The European startup provides how-to guides in English and Spanish.3. Sutree: Sutree is a video aggregator that pulls in videos from sites like YouTube and Metacafe. Clips are picked by users and approved by moderators. There are no user profiles or playlists, making it a fairly lightweight offering.4. 5min: 5min is a "videopedia" with a large amount of content. What we like: it offers unique features like slow-motion and zooming, especially useful for learning new skills.5. Expert Village: Expert Village is trying to win on volume, with thousands of videos posted by experts. Currently, the site counts more than 1,700 experts and some 17,000 videos.6. ViewDo: similar to VideoJug, ViewDo provides tagging, comments, video embeds, and RSS feeds for each expert. The contributors are ranked based on their expertise.7. Helpful Video: With its minimalist interface, Helpful video is one of the few sites where you actually have to pay for some clips. The concept is interesting, but we doubt anyone will pay for your beginner's guide to karate: there are just too many free alternatives.8. TeacherTube: TeacherTube is YouTube for education, with courses for maths, data processing and literature. The site is organized by “channels” and “groups” (college, university, sciences, technology, Maths…). Features include blog embeds, favorites, tagging and commenting.9. Vidipedia: Vidipedia wants to be the Wikipedia of the videos. It provides info on personalities, historical events and other content you'd expect to find in an encyclopedia. You can leave comments, download or embed videos elsewhere.
TED (Technology, Entertainment, Design) is a global set of conferences owned by the private non-profit Sapling Foundation, under the slogan "ideas worth spreading".TED was founded in 1984 as a one-off event. The annual conference began in 1990, inMonterey, California. TED's early emphasis was technology and design, consistent with its origins in the Silicon Valley.The TED main conference is held annually in Long Beach, and its companion TEDActive is held in Palm Springs. Both conferences will move from Long Beach and Palm Springs toVancouver and Whistler, respectively, in 2014.TED events are also held throughout the U.S. and in Europe and Asia, offering live streaming of the talks.They address a wide range of topics within the research and practice of science and culture, often through storytelling. The speakers are given a maximum of 18 minutes to present their ideas in the most innovative and engaging ways they can.Past presenters include Bill Clinton, Jane Goodall, Malcolm Gladwell, Al Gore, Gordon Brown, Richard Dawkins, Bill Gates, Googlefounders Larry Page and Sergey Brin, and many Nobel Prize winners.TED's current curator is the British former computer journalist and magazine publisher Chris Anderson.Since June 2006, the talks have been offered for free viewing online, under Attribution-NonCommercial-NoDerivs Creative Commons license, through TED.com.As of May 2013, over 1,500 talks are available free online. By January 2009 they had been viewed 50 million times. In June 2011, the viewing figure stood at more than 500 million, and on Tuesday November 13, 2012, TED Talks had been watched one billion times worldwide, reflecting a still growing global audience.
Og det kan også være relevant at fokusere på reklamefilmens traditionelle genrer, fordi reklamefilm både er korte og typiske balancerer på kanten af fakta-fiktion-skellet.